Understanding HYBE's Artist Management and Treatment

Is it true that HYBE treats their other artists as well as BTS, especially TXT? This question has sparked considerable debate among fans and industry observers. Here’s a closer look at the complexities involved in artist treatment within the music industry, using an analogy of a family to explore the issue further.

Success and Popularity

One of the factors often cited is the undeniable global success of BTS, which has led to more resources and attention from HYBE. This has sometimes created a perception that BTS receive preferential treatment. However, it’s important to understand that success can require different levels of support. The scope and nature of support can vary greatly depending on an artist’s popularity and market performance.

Marketing and Promotion

HYBE, like any other record label, employs extensive marketing strategies to promote their artists. BTS’s campaigns are undoubtedly extensive and high-profile, which can overshadow other artists like TXT, especially in the early stages of their careers. The level of investment and visibility can depend on the unique needs and market dynamics of each artist’s career stage.

Comparative Treatment and Artist Development

HYBE is known for its artist development, but the level of support can vary. TXT, for example, has been gaining more recognition and support as they establish their own fanbase and identity. However, it may take time for them to reach the same level of global recognition that BTS has achieved. This is part of a natural growth process within the industry.

Artist Management as a Family Analogy

Let’s use a family analogy to better understand this. Think of HYBE as the parent, and BigHit, Pledis, Source, and Belift as the children. Each child has their own set of kids, the individual artists under each label. Just like siblings in a family, while they share the same parent, they each have their own unique needs and experiences.

HYBE is the parent, and each label (BigHit, Pledis, etc.) is like managing different families. The way a parent treats their children does not necessarily mean that one child is being treated better or worse than another. Each child grows and develops in their own way, and support is given based on the specific requirements and needs of each family.

This is similar to how different labels manage their artists. HYBE doesn’t manage artists directly. Each label has its own creative freedom and manages their artists based on the artists’ specific needs and career stages. This is why BigHit artists receive their own set of resources, while Pledis artists might receive different sets tailored to their own needs.

Perceptions of Treatment

Ultimately, perceptions of treatment can be subjective and vary among fans. Some may feel that TXT is not receiving enough support compared to BTS, while others may see HYBE’s efforts as adequate and evolving over time. It’s crucial to recognize that the music industry is complex, and the treatment of artists can vary at different stages of their careers.

For instance, BTS’s high security needs are a result of their immense popularity and the public scrutiny they face. This is expected and necessary to protect their safety, but it doesn’t mean they are more favored. Similarly, when Enhypen received a lot of promotions, it was because they needed exposure during their debut period, not because they were being treated better than other groups.

Every group receives treatment based on their specific needs, which can and do vary. This doesn’t mean that one group is being treated better or worse than another. It simply reflects the unique circumstances and requirements of each artist and their career stage.

Conclusion

The way we perceive the treatment of HYBE’s artists is influenced by our individual perspectives and the unique circumstances of each artist. While it’s natural and valid to question these perceptions, it’s essential to recognize the complexities of the music industry and the support provided based on specific needs. In the end, it’s up to the labels to treat their artists however they decide, and each group receives the support they need to thrive in their unique contexts.

Closing Thoughts

As we navigate the often complex landscape of artist treatment in the music industry, it’s important to approach these discussions with an open mind and a deep understanding of the diverse needs of each artist and their respective careers. By acknowledging the nuances and challenges, we can foster a more informed and respectful dialogue about the treatment of artists within HYBE and beyond.