The Impact of Cancellations of Rural-Theme Shows on 1970s Television Programming

In the 1970s, the broadcasting landscape in the United States was dramatically transformed as rural-themed shows like Hee Haw were cancelled. This shift allowed for the proliferation of sophisticated, realistic, and urban-centered shows that resonated more closely with the lived experiences of viewers. This article explores the impact of these show cancellations, the rise of new programming, and the lasting influence on television programming in the decade.

The Rise of Urban-Centered Shows in the 1970s

The cancellation of Hee Haw and similar rural-themed shows paved the way for a new wave of sophisticated, realistic, and urban-centered shows. This era saw the rise of producers such as Norman Lear and Grant Tinker, whose work introduced audiences to a new kind of entertainment. Notable shows from this period include:

These shows were part of a broader trend where the 18-49-year-old demographic sought realistic representations of life, rather than idealized depictions of family life. This shift in audience preferences became particularly evident by the late 1960s, as this age group increasingly turned to movies for more edgy and mature content.

A New Era of Realism in Television

Without the constraints of family-friendly programming, television began to delve into more mature topics. Shows like Maude and All in the Family introduced sensitive issues such as abortion and rape. While these topics were handled with a comedic touch to maintain viewer interest, they reflected a darker side of life that was previously unseen in mainstream television.

The 1970s also saw a move towards more realistic portrayals of modern life, including career women like Mary Tyler Moore, and married couples who chose not to have children, such as the characters played by Bob Newhart and Suzanne Pleshette. Shows like The Jeffersons showcased upwardly-mobile African American families, which was groundbreaking for the time.

Favorite Shows of the Decade

These shows were not just content; they were cultural phenomena. For many viewers who were around in the 1970s, shows like All in the Family, Mary Tyler Moore, and Barney Miller were a staple on Saturday nights. They not only entertained but also provided thoughtful commentary on modern issues. Shows like The 4077th, with Hawkeye Pierce, were almost worth the evening out!

The Decline of Rural-Theme Shows

While Hee Haw and Lawrence Welk were eventually cancelled, their legacy in syndication ensured their continued impact. Hee Haw, for instance, was syndicated until 1993, and Lawrence Welk stayed on until 1982. Even other rural-themed shows, such as The Waltons and Little House on the Prairie, were adapted to the changing times and maintained strong audiences.

The irony is that Hee Haw outlasted most of these changes, and its continued presence provided a rare example of a show that resonated with multiple generations and adaptability. It is a testament to the enduring appeal of Hee Haw that it could survive beyond the era of its cancellation, much like Lawrence Welk, who maintained a steady audience until his retirement.

Conclusion

The cancellation of rural-themed shows in the 1970s marked a significant shift in the nature of television programming. The rise of realistic, urban-centered shows provided a more reflective and mature representation of life, catering to the desires of a new demographic. While some rural-themed shows adapted and continued to thrive, the era of Hee Haw and Lawrence Welk remains a nostalgic and influential period in television history.