JYP Entertainment: The Lesser Evil in K-pop?

Thank you, Nathalie, for the ask! This is an interesting question indeed! The world of K-pop is vast, with many talented companies vying for attention. However, this article focuses on the best overall company in the K-pop industry, according to my own personal perspective. Before we dive into the discussion, please note that this analysis is based on my personal opinion and does not intend to glorify or defame any individual, entity, or organization.

Table of Contents

Pros of JYP Entertainment How JYP is a Lesser Evil Faults of JYP and Rebuttal Conclusion

Pro Arguments for JYP Entertainment

One of the main reasons for considering JYP Entertainment as the best overall company is its guaranteed success. Trainees from JYP Entertainment can expect a certain level of success, thanks to the company's status as part of the Big 4 (SM, JYP, YG, and HYBE). With more resources than smaller companies, JYP ensures its idols have better opportunities for CFs (brand partnerships), music shows, and other brand deals. This means that even if an idol is not at the top of the Melon Chart, they still enjoy more income and popularity than those from smaller companies. For instance, groups like NMIXX may not be the most popular, but they still enjoy a comfortable degree of success, largely due to JYP's support.

Secondly, JYP Entertainment is known for respecting artist privacy. When members like Woojin and Jinni left their respective groups, JYP simply released a statement citing personal reasons, aiming to avoid fan speculation. While it's inevitable that fans will make theories, JYP generally does a better job of protecting its artists' privacy.

Why JYP Is the Lesser Evil

Compared to the other Big 2 companies (YG and SM), JYP is often referred to as the "lesser evil." YG, in particular, faces criticism for the lack of comebacks for its artists, especially for Blackpink, who are constantly being replaced with new groups like Baby Monster. SM Entertainment, on the other hand, has been marred by numerous controversies, including how artists are treated and the lack of full albums for groups like Red Velvet. Red Velvet, for example, has only released two studio albums in nine years, despite being extremely vocally talented. In comparison, EXO, a group with only two years of age difference, has released eight studio albums.

Faults of JYP and Rebuttal

Some critics point to JYP the man himself, citing his actions as evidence of the company's bad practices. However, this is a fallacy. JYP the man is not the entire company, and he is no longer the CEO of JYP Entertainment. Therefore, JYP's actions as an individual do not reflect the entire company. Furthermore, many of the criticisms directed at JYP are based on his physical appearance, which is somewhat ironic given how K-pop fans promote the idea of loving yourself for who you are. While I admit that JYP has done some creepy things, I cannot deny that other old men in the K-pop industry have done similar things, and none of them are angels.

Conclusion

I apologize if part III felt rushed; the topic is complex and multifaceted. While JYP Entertainment undoubtedly has many glaring faults, like all entertainment companies, I still feel that they are the lesser evil. But let's face it, J-Pop and J-Americans, K-pop is filled with imperfections—whether they be from the artists, the company, or the fans. My hope is that in the future, K-pop entertainment companies will strive to be better.