IPL 2020: Will Increased Broadband and Online Engagement Break All Viewership Records?

The Indian Premier League (IPL) has long been one of the most-watched cricket leagues in the world. With the advancement in digital technology and the ongoing trend towards internet-based subscriptions, the viewership for the recent IPL 2020 could very well surpass all records observed to this point. This article explores the factors that might contribute to a new viewership peak and the role of increased broadband availability and hotstar subscriptions.

Prime Time Clash

One of the traditional challenges in watching IPL matches has been that these are often aired during the prime time slots meant for serials and other television programs. This creates a natural clash for viewers, as they must decide between watching their regular shows and following the exciting cricket action. However, with the ongoing shift towards work-from-home and online classes, an increasing number of people have upgraded their internet broadband speeds.

Shift in Viewing Habits

The increase in broadband speeds and the resulting boost in internet access have likely led to a significant change in viewer behavior. People are becoming more accustomed to consuming content online, which includes streaming live matches. Hotstar, the official streaming platform for IPL matches, could see a surge in subscriptions as more viewers seek to watch their favorite matches directly on their devices.

Case for a New High in Viewership

The combination of these factors presents a compelling case for IPL 2020 to break all previous viewership records. As people spend more time online for work, education, and entertainment, the likelihood of cricket fans shifting their preference towards digital viewing increases. According to recent industry reports, the number of people opting for streaming services has grown significantly, with Hotstar leading the way in the Indian market.

Consumer Behavior and Streaming Platforms

Hotstar, with its robust content library, superior streaming quality, and innovative features like multiple live streams and catch-up options, is well-positioned to capitalize on this trend. The platform has also been actively investing in user-friendly interfaces and subscription models that cater to a diverse audience. As a result, it has seen a steady rise in subscriptions, especially during high-profile events like the IPL.

Conclusion

While there are definite challenges in coordinating schedules for IPL fans, the overall landscape is favorable for a new viewership record in IPL 2020. With more people spending significant amounts of time online and the improvement in broadband speeds, the digitalized viewing experience offered by Hotstar is likely to attract a large and engaged audience. As the IPL 2020 enters its final stages, this is an exciting period for both cricket enthusiasts and digital media companies who stand to benefit from increased viewership.