What is an Advertising Commercial TV Ad for Your Business?
Your business’s TV ad content is a reflection of your goals and the marketing strategy you're implementing. The decision of what to include in your TV commercial depends on your resources, target audience, and the message you wish to convey. Here we explore the different advertising possibilities and the evolution towards digital solutions.
Manually Recorded Advertisements
Consider the option of having a store owner or any representative of your business step in front of the camera and do their own commercial. If you're a natural and charismatic presenter, then this can be a great choice. No-one else can bring the enthusiasm and expertise that you can to this endeavor.
Explainer Videos: A Cost-Effective Alternative
While manually recorded ads remain powerful, they come with a high cost. Nowadays, because the cost of running ads on TV has significantly increased, brands are turning to explainer videos. These are animated, short ads that are run digitally and provide a cost-effective way to promote your brand or a specific service or offer.
Why Choose Explainer Videos Over Traditional TV Ads?
No expense for TV production. Traditional TV ads come with high production costs, including setup, camera, lighting, and editing. Explainer videos, on the other hand, can be created with minimal investment. You can use software like Adobe Animate, Animaker, or Toontastic to create engaging and cost-effective videos.
Greater reach and flexibility. While a traditional TV ad is limited by the availability of airtime, an explainer video can be shared on multiple platforms, such as YouTube, Facebook, LinkedIn, and Instagram. You can track the performance of your video and optimize it for better engagement.
Clearer and more focused messaging. Explainer videos can concentrate on a specific product or service, allowing you to convey complex information effectively. This helps in building a detailed and clear message, making it easier for your target audience to understand and remember.
Creating an Effective Explainer Video
To create an effective explainer video, consider the following tips:
1. Define Your Message
Determine the key message you want to communicate. What problem does your product or service solve? How is it different from competitors? Keep your message concise and focused.
2. Choose the Right Visuals
Use simple and visually appealing illustrations to convey your message. Animations and infographics can help in explaining complex concepts in an engaging way.
3. Keep It Short and Engaging
Most explainer videos should be between 30 seconds to 2 minutes in length. Keep it short and engaging by using clear, catchy dialogue and a consistent style throughout the video.
4. Optimize for SEO
If you want to rank well in search engines, ensure that your explainer video is optimized for SEO. Use relevant keywords in the video title, description, and tags. Promote your video on social media and share it on relevant websites.
Conclusion
An advertising commercial TV ad and an explainer video are both valuable tools for promoting your business. While the former remains a traditional and powerful method, the latter offers a more cost-effective, flexible, and engaging alternative. Choose the one that best suits your business needs and target audience.